recruiting billboards for

Collective health’s Lehi location

Project: Expanding a progressive health benefits company into a traditionally conservative-leaning location is a fun, fun puzzle in terms of messaging. For this project, I partnered with Collective Health’s brand and marketing teams to create billboards and digital banner ads to target recruiting for the new Utah office location.

Role: Content strategist, copywriter

Strategy: Balance Collective Health’s mission-driven, “do something that matters” ethos with the more direct point: CH is hiring in your area. Billboards on top, digital banner ads below.

Above: Billboard in Lehi, UT

Below: Banner ads for strategic sites